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Official Google Analytics and Urchin Authorised Consultants
Google Analytics Training
End-user report training designed for marketing and web teams as one-to-one consultative training to provide confidence and know how.
Professional Services
Strategic deployment planning, implementation support, analysis & interpretation, site optimisation services.
Urchin Software
Own the software - server-side web analytics for Unix or Windows. Download a trial demo and purchase with dedicated support.
Google Analytics
Industry leading, intuitive visitor reporting with minimal IT overhead to worry about.
Sample features include:
- Detailed SEM reports
- Powerful AdWords Integration
- Event Tracking (Flash etc.)
- Internal Site Search analysis
- Geo-location reporting
- Funnel Analysis (path analysis)
- E-Commerce drill down
Urchin 6 software
Urchin runs on your Unix or Windows server by processing web server logfiles to produce visitor reports similar to those found in Google Analytics. Features only available in Urchin include:
- Retain your own visitor data
- Reprocess data at will
- Reports processed on-demand
- Command line scripting capabilities
The software is ideally suited to hosting companies, ISP or agencies/organisations where a high degree of customisation is required
Which product is right for me?
If you wish to track your Intranet site, then Urchin is the tool for you. Otherwise consider the following differences:
- Urchin has a cost both in terms of a license purchase and in IT overhead - Google Analytics is free
- Urchin processes logfile data - Google Analytics uses page tags only
- Urchin is run locally on your server - Google Analytics is remotely hosted by Google
- Urchin has Bandwidth reports, Error page/Status Code reports and Visitor history report, Google Analytics does not
- Google Analytics has internal site search reports and event tracking (beta) - Urchin does not
- Google Analytics has faster and tighter integration with AdWords - Urchin requires a manual import
Need help deciding? Call us on +44 (0)845 123 3898
