Comments on: New Time Zones & Dayparting http://www.ga-experts.com/blog/2006/06/new-time-zones-dayparting/ Google Analytics Experts with Brian Clifton, author of Advanced Web Metrics with Google Analytics and former Head of Web Analytics for Google Europe Middle East & Africa Tue, 31 Jan 2012 07:00:55 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Anonymous http://www.ga-experts.com/blog/2006/06/new-time-zones-dayparting/comment-page-1/#comment-18 Anonymous Tue, 04 Jul 2006 08:13:15 +0000 http://www.ga-experts.co.uk/wp/?p=4#comment-18 I think you are missing something here... Day Parting isn't realy about the ability to dislpay ads at different times of the day - though of course that is useful. Its actually about being able to track the click troughs at different times of the day.<br/><br/>Previously within Adwords there was no time information - all Adwords data was collected and reported on a per day basis. And the day was defined by PST. So for example, a UK site that relied heavily on Adwords visitors, had large chunks of visitors showing in the middle of night according to GA and all other analytics solutions (because PST is -8 hours GMT). It was an issue bugging G for sometime.<br/><br/>However now the data is timestamped, not only can you align your data to your actual time zone, but you can also track it properly. That is the real reason for the Day Parting.<br/><br/>One caveat here is that if you run multiple Adwords accounts in multiple timezones you have to sync all of them to the same one timezone or use a different web site with a different GA account.<br/><br/>HTH I think you are missing something here… Day Parting isn’t realy about the ability to dislpay ads at different times of the day – though of course that is useful. Its actually about being able to track the click troughs at different times of the day.

Previously within Adwords there was no time information – all Adwords data was collected and reported on a per day basis. And the day was defined by PST. So for example, a UK site that relied heavily on Adwords visitors, had large chunks of visitors showing in the middle of night according to GA and all other analytics solutions (because PST is -8 hours GMT). It was an issue bugging G for sometime.

However now the data is timestamped, not only can you align your data to your actual time zone, but you can also track it properly. That is the real reason for the Day Parting.

One caveat here is that if you run multiple Adwords accounts in multiple timezones you have to sync all of them to the same one timezone or use a different web site with a different GA account.

HTH

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