Hot on the heels of the recently released AdWords Analysis Report is a new AdWords Keywords Position Report. It is now possible to examine which positions your AdWords adverts are appearing in, and which have the best conversion rates. Then you can use the Position Preference function in AdWords to ensure your ads are placed where they create the best results. This is a tremendous resource for all AdWords users.

You can see this report under Marketing Optimisation -> Search Engine Marketing, and it contains data on the conversion data and $/Visit values for your ads segmented by ad position.

This is designed to work with the new Position Preference function in AdWords. Position Preference means AdWords will try to show your ad whenever it is ranked in your preferred position and to avoid showing it when it is not. More info on Position Preference is available from the AdWords Help Centre.

“Where do your AdWords ads appear on Google search results pages? How does each position convert for your particular keywords? Drill down from any keyword to see its display position: T1 through T3 indicate that your ad was promoted to the top of the search results page. Positions 1 and higher indicate a position in the right-hand location.“