The GA Experts team attended the recent Search Engine Strategies Conference in London, and we have recorded some of our comments in our SES London Report. The key areas focused on are the nature of the Web Analytics presence, and any of the seminars that reflected the importance of web analytics to today’s online marketers. Indeed it was clear from the questions asked and the feel of the conference as a whole that there must be better metrics for measuring the success of Search Engine Marketing, both organic and paid conversions. A well configured web analytics package is the only way to measure success - simple traffic measurements are not enough any more…