Jul 11
GA Experts have just released a new whitepaper covering the most important Google Analytics Reports for Online & Search Engine Marketers. Whether you manage a Google AdWords campaign, a wider paid advertising campaign or are just tagging your newsletters, these reports will tell you how your online marketing is performing. These are the key questions answered in the whitepaper:
- Where can I see a summary of all my marketing data in one view?
- Where can I see total sales revenue from AdWords and other online marketing sources?
- How can I see an overview of how my PPC advertising is performing?
- How can Google Analytics help me choose my keywords?
- How can I compare my PPC advertising with my organic listings?
- How can I see where my AdWords ads appear on Google search results pages?
- Where can I see ROI and conversion data for my online marketing?
- How can I relate my E-Commerce transactions to my online marketing?
- How do I discover which campaigns are driving traffic to a particular page?
- Where can I see how much traffic comes from content partners?
To download the whitepaper, please visit our Whitepapers section.
July 27th, 2006 at 8:23 am
GA Experts, this is the second time I have seen you refer to AdWord analysis in GA at the AdGroup level, but I haven’t figured out how to do it. I can find them in AdWord Analysis but that doesn’t show you goals. I can do All CPC Analysis and click on the + sign, get the keywords and then segment by campaign but not by AdGroup. Advice?
Robbin
July 27th, 2006 at 9:00 am
Hi Robbin,
You’re absolutely right. You can break down AdWords to the AdGroup level in the AdWords Analysis report and then analyse your ecommerce data, but not goal conversions. It’s a feature that our own PPC management team have mentioned on several occasions and we will be submitting a feature request to Google on this very subject. In the meantime, we use the CPC vs Organic report to look at individual keyword conversion rates. Watch this space….
April 23rd, 2010 at 9:55 am
Hi guys.
Your download whitepaper links sends users to frontpage….
Go analyze that ;o)