Jul 11
GA Experts have just released a new whitepaper covering the most important Google Analytics Reports for Online & Search Engine Marketers. Whether you manage a Google AdWords campaign, a wider paid advertising campaign or are just tagging your newsletters, these reports will tell you how your online marketing is performing. These are the key questions answered in the whitepaper:
- Where can I see a summary of all my marketing data in one view?
- Where can I see total sales revenue from AdWords and other online marketing sources?
- How can I see an overview of how my PPC advertising is performing?
- How can Google Analytics help me choose my keywords?
- How can I compare my PPC advertising with my organic listings?
- How can I see where my AdWords ads appear on Google search results pages?
- Where can I see ROI and conversion data for my online marketing?
- How can I relate my E-Commerce transactions to my online marketing?
- How do I discover which campaigns are driving traffic to a particular page?
- Where can I see how much traffic comes from content partners?
To download the whitepaper, please visit our Whitepapers section.
July 27th, 2006 at 8:23 am
GA Experts, this is the second time I have seen you refer to AdWord analysis in GA at the AdGroup level, but I haven’t figured out how to do it. I can find them in AdWord Analysis but that doesn’t show you goals. I can do All CPC Analysis and click on the + sign, get the keywords and then segment by campaign but not by AdGroup. Advice?
Robbin
July 27th, 2006 at 9:00 am
Hi Robbin,
You’re absolutely right. You can break down AdWords to the AdGroup level in the AdWords Analysis report and then analyse your ecommerce data, but not goal conversions. It’s a feature that our own PPC management team have mentioned on several occasions and we will be submitting a feature request to Google on this very subject. In the meantime, we use the CPC vs Organic report to look at individual keyword conversion rates. Watch this space….