Comments on: How to Get Detailed PPC Keyword Data from Google Analytics

By: Reporting the exact search term used in PPC searches with Google Analytics

Reporting the exact search term used in PPC searches with Google Analytics — Tue, 31 Jan 2012 07:00:55 +0000

[...] GA will report that search term as ‘web analytics training’ in its search engine report. To get at the actual search term used, then there is an excellent blog post at http://www.ga-experts.com/blog/2006/11/how-to-get-detailed-ppc-keyword-data-from-google-analytics/ [...]

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Portable DVD Players For Cars — Thu, 02 Jun 2011 17:45:23 +0000

i loved this blog post, its useful for my PPc campaign. thanks for this great article about How to Get Detailed PPC Keyword Data from Google Analytics.

By: bill

bill — Thu, 10 Mar 2011 17:10:07 +0000

Forgot to note that if you use the manual tags, you need to leave out the keyword tag.

By: bill

bill — Thu, 10 Mar 2011 17:01:04 +0000

I don’t know if this thing is relevant anymore. I quit using it, however, if I am not mistaken, you need to turn off the automatic tagging feature in Adwords in order for this to work, otherwise all the search terms in Analytics are the same as the sponsored terms you selected in Adwords. If you turn off automatic tagging, you need to add the old manual tags in order for Analytics to know which campaign they came from.

Basically, since this procedure resulted in lost visitor paths, I switched to automatic tagging and now use Adword’s detailed search term feature (on the Keyword tab the option to “See search terms”). I used to do a lot of detailed search term analysis, but in the end you spend far too much time analyzing infrequently used search terms that don’t add up to much. Using Adword’s actual search term analysis tool and adding a few carefully selected negative keywords, you can let Adwords do the matching and spend your time on bigger issues.

By: Saurabh

Saurabh — Thu, 10 Mar 2011 09:33:50 +0000

I tested this filter but it shows same data for keywords like below:

beauty tips,(beauty+tips)
beauty tips,(beauty%20tips)
designerc wear shirt,(designerc+wear+shirt)
fashin magazines,(fashin%20magazines)

All the keywords are same as the filtered version of the exact, which os not realistic. I did for 3 sites same results. same keywords either with % of + signs.