Comments on: How to Get Detailed PPC Keyword Data from Google Analytics

By: Fresco Creative SEO

Fresco Creative SEO — Wed, 14 Jul 2010 18:13:25 +0000

Thanks for the post on ppc / google analytics. SEO is integral to a website / businesses online strategy.

I find analytics as a vital tool in measuring the efficiency and success of any SEO campaign Fresco Creative undertakes.

By: 10 Hacks to Mine Your Google Analytics Data Deeper | Daily SEO Tip

10 Hacks to Mine Your Google Analytics Data Deeper | Daily SEO Tip — Mon, 28 Jun 2010 12:01:27 +0000

[...] Detailed Keyword Data – Filter out the precise keywords that a user searched for instead of the combination that happened to trigger the PPC advert. For example, in the event that a visitor were to search for a “light blue widget,” and an ad could be triggered by “blue widget,” that is all that will show in vanilla Analytics. With this filter, the precise full phrase will show up and allow you to home your PPC campaign much better. [...]

By: 红.白.黑 » Google Analytics 完全教程和相关工具

红.白.黑 » Google Analytics 完全教程和相关工具 — Tue, 08 Jun 2010 15:11:44 +0000

[...] How to Get Detailed PPC Keyword Data from Google Analytics A new filter that shows exactly the Search Term (i.e. keywords that are searched on) rather than just the Bid Term (i.e. the keywords that triggered a PPC advert). [...]

By: Theresa

Theresa — Sat, 29 May 2010 03:39:33 +0000

Did this issue just die out? I just got my copy of the book and, reading through it, I saw an example of a reports page showing “Traffic Sources > AdWords > Keywords but it seems to be a different graphic than what I see on my screen.

It shows the first metric as AdWords Keyword where my screen just has Keyword in the drop-down box. It also shows the second metric as Matched Search Query, but there’s no such option in the drop-down box. (There’s a user Defined Value option, but I can’t figure out how to create a value?)

Hope I’m not beating a dead horse. I searched for “user defined value” and this is the only post your blog offered me!

GREAT book, by the way. I’m learning a ton!

Thanks,
Theresa

By: bill

bill — Thu, 03 Dec 2009 00:43:24 +0000

Same issue as #52 and #60. Has anyone come up with a fix? It seems like Analytics can’t keep the plus signs intact and loses the visitor trail.

I have been using this filter for some time. The multiple term keywords extracted do come out with a plus sign between them, but the page views per visit and goal tracking is messed up. There are absolutely no goals tracked. If you filter your keywords by (type in) \+, you will find them. Select Paid traffic. The average pages per visit is very low, but the average time on site and bounce rate is normal. Our site high volume and I am sure after landing many people visit more than 1 page and end up completeing a goal. Has any seen this and knows how to fix?

By: beasiswa dalam negri

beasiswa dalam negri — Tue, 04 Aug 2009 21:53:55 +0000

i just have wondering how i will use google analystics for research long tail keywords. I dont know but i thing your post would be useful for me… or are you have idea for make it done ?

Regards

By: Trond

Trond — Tue, 09 Jun 2009 07:21:39 +0000

Great filter! “Extending” Google Analytics by integrating a better overview of Google Adwords data in ONE report is extremely valuable. I’m a Google Advertising Professional and are currently doing all reporting through Adwords, but by replacing two reports with only one this makes me able to focus more on the SEO and valuable work instead of producing reports

By: Irfy

Irfy — Tue, 02 Jun 2009 10:46:54 +0000

What does (.*) represent in the second filter..plz let me know…

By: John Rodriguez

John Rodriguez — Tue, 12 May 2009 22:05:34 +0000

James (Comment #52), I’m having the same issue, and have been looking for a fix or explanation for the last bit.

It doesn’t look like this filter will add cost or conversion data for the individual keywords. Analytics tracks that data using the utm_term auto tagging, while the filter pulls the keyword out of the query parameter.

I’ll probably switch over to the Javascript / User Defined Variable method instead. It’s not ideal (no cost tracking), but at least you can view conversion data…
http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.html

By: Neal

Neal — Sun, 26 Apr 2009 05:44:58 +0000

Not sure if there’s one out there but I created a tool to extract the keyword queries. Just export your keywords from Google Analytics and copy and paste into the tool. It will strip out keywords within () and convert all the weird symbols e.g. %26 %20, etc. You can then paste the converted keywords into your Adwords campaigns.

http://www.akamaiseo.com/google-analytics-keyword-filter-parsing-tool/