UK privacy authority uses Google Analytics

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We came across the following web site yesterday – ico.gov.uk

This ICO is the Information Commissioner’s Office – the UK’s independent authority set up to “promote access to official information and to protect personal information by promoting good practice, ruling on eligible complaints, providing information to individuals and organisations, and taking appropriate action when the law is broken.”

Essentially in the UK they enforce the Data Protection Act, the Freedom of Information Act, the Privacy and Electronic Communications Regulations and the Environmental Information Regulations.

It is great to see such an endoresement for the GA product. We have often had discussions with potential clients that have been wary of wanting to share their web site data with Google. Hopefully this will re-assure them.

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