Hitwise, the company which helps clients monitor the performance of their websites, providing daily insight on how 25 million people interact with over 900,000 websites has been acquired by Experian for $240 million.

Experian provide analytical and information services to businesses and consumers to help manage the risk and rewards of commercial and financial decisions.

The four principal activities of Experian are:

Credit Services
Decision Analytics
Marketing Solutions
Interactive

Looks like an Intersting acquisition!

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