Urchin 6 software released, Brian Clifton returns to his roots and Yahoo purchases IndexTools

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Its been a while since Google Analytics-Experts’ last blog post and with all the exciting news these past two weeks its given us the perfect opportunity to get back in the swing of things. Here’s a summary of events:

Urchin 6 software released

It’s been a long time coming but now after 5 years of waiting, Google have released the new version of Urchin. Urchin 6 has really excited GA Experts, back in 2003 we saw the huge potential for Urchin and was blown away with Urchin 5 which was what led to us becoming the first UK partner for Urchin Inc – the company that was acquired by Google and went on to develop Google Analytics.

A lot has happened in the world of analytics since Urchin 5 (back in 2003) and we are pleased to say the new version hasn’t failed to disappoint, offering much richer reporting, introducing the use of flash graphics in the reports and coming up with a very appealing pricing structure. No more add-on modules, just one flat-rate price of £1495 (2995 USD) for up to 1,000 websites, unlimited load balancing and campaign tracking included,

In fact it’s such a great value proposition that we actually encourage Google Analytics users to run Urchin along side Google Analytics. Why? Because it gives you the flexibility of reprocessing your data when you wish (Google Analytics cannot) and the assurance of a local backup of your web visitor data (Google Analytics cannot). The following post explains more: http://www.advanced-web-metrics.com/blog/2007/10/16/what-is-urchin/

Over the coming weeks we will start posting on Urchin 6, so watch this space!

Brian Clifton returns to his roots

GA Experts would like to welcome back Brian. After 2 and a half years at Google heading up Analytics for EMEA, Brian has returned to Omega Digital Media (the company he founded in 1997) to take up the role as Senior Strategist. This is a massive step for Omega as Brian brings with him a vast knowledge of Google, having built the internal team for Google Analytics in Europe and worked with an impressive client list of some of the world’s most prominent brands. Together with his strategic thinking I am sure this will take GA Experts to the next level.

We would also like to congratulate Brian on the recent launch of his book “Advanced web metrics with Google Analytics “, a must-read for all users of Google Analytics! I was lucky enough to review sections of the book and was excited to finally get my hands on a copy when it was released. After reading other books on analytics it was refreshing to read a book that not only gives you a great introduction to analytics but takes you on a journey to the advanced use of Google Analytics.

For those of you based in UK, Brian is having a launch party for the book on the evening of Thursday 24th April. If you would like to attend, please email :

Yahoo purchases IndexTools

It has been over two years since the Microsoft acquisition of DeepMetrix and still there has been no product launched. Not sure anything has gone wrong, all acquisitions have their difficulties when it comes to integration and Google-Urchin was no exception. It does appear Microsoft have lost interest in this product which is evident from the lack of new features becoming available.

Now Yahoo has followed suit with the purchase of IndexTools – a respected feature rich product. This really is big news for the search marketing/web analytics industries as Yahoo (YahooTools?) has already stated its commitment to release the product for free .

However, it will be interesting to see whether Yahoo take the acquisition as seriously as Google did with Urchin, or let it languish as Microsoft appear to be doing with their analytics offering.