The GA Experts team attended the recent Search Engine Strategies Conference in London, and we have recorded some of our comments in our SES London Report. The key areas focused on are the nature of the Web Analytics presence, and any of the seminars that reflected the importance of web analytics to today’s online marketers. Indeed it was clear from the questions asked and the feel of the conference as a whole that there must be better metrics for measuring the success of Search Engine Marketing, both organic and paid conversions. A well configured web analytics package is the only way to measure success - simple traffic measurements are not enough any more…

To celebrate the launch of our new GA Experts Google Analytics Blog - we’re giving away a Google Analytics T-Shirt to the best answer to our caption competition. What is Head of European Web Analytics for Google, Dr. Brian Clifton saying to the Thomson Local catwoman at the recent SES London Conference?
Winners: The best answers will receive an official Google Analytics T-Shirt and will be listed here - keep it clean folks….

Google has just released an Installation Guide for new GA users. This Help Centre article covers the basics of creating and setting up your Google Analytics account in 9 easy steps:

Step 1 - Creating a GA Account
Step 2 - Configuring A Profile
Step 3 - Creating Filters
Step 4 - Editing The Tracking Code For Custom Website Setups
Step 5 - Adding the Tracking Code
Step 6 - Grant Access to Other Users
Step 7 - Create Goals and Funnels
Step 8 - Tag your Advertising Campaigns
Step 9 - Enable Ecommerce Transaction Tracking

All the articles are also linked to the relevant Help Centre articles. View the article here, but don’t forget that to get the very best from your GA installation, you might need the services of a Google Authorised Analytics Consultant.

Google have added a new report to the Search Engine Marketing section in Google Analytics. The new AdWords Analysis Report means you can break down your AdWords PPC data by Campaign, Ad Group and Keyword. This is a great resource for assessing the ROI of your campaign at a glance. Find it here: