Its been a while since Google Analytics-Experts’ last blog post and with all the exciting news these past two weeks its given us the perfect opportunity to get back in the swing of things.它是一个，而由于Google分析专家'最后的博客帖子，并与所有令人振奋的消息，这些在过去两个星期，其给了我们绝佳的机会取回在摆动的东西。 Here’sa summary of events:以下是简要的事件：

Urchin 6 software released Urchin 6软件发布

It’s been a long time coming but now after 5 years of waiting, Google have released the new version of Urchin. Urchin 6 has really excited GA Experts, back in 2003 we saw the huge potential for Urchin and was blown away with Urchin 5 which was what led to us becoming the first UK partner for Urchin Inc - the company that was acquired by Google and went on to develop Google Analytics.这是一个很长时间来，但现在经过五年的等待，在Google已经发布了新版本的Urchin 。 Urchin 6的真的兴奋遗传算法的专家，早在2003年我们看到了潜力巨大的Urchin被吹走使用Urchin 5这是什么使我们成为第一个英国的合作伙伴的Urchin公司-该公司获得了由G oogle和接着就开发G oogle分析。

A lot has happened in the world of analytics since Urchin 5 (back in 2003) and we are pleased to say the new version hasn’t failed to disappoint, offering much richer reporting, introducing the use of flash graphics in the reports and coming up with a very appealing pricing structure.发生了不少事情，在世界上的分析以来的Urchin 5 （早在2003年）和我们很高兴地说，新版本没有令人失望，提供更丰富的报告，介绍使用的Flash图形，在报告和即将来临一个非常有吸引力的定价结构。 No more add-on modules, just one flat-rate price of £1495 (2995 USD) for up to 1,000 websites, unlimited load balancing and campaign tracking included,没有更多的附加模块，只需一固定费率价格1495英镑（ 2995美元）为最多1000网站，无限的负载平衡和运动，包括跟踪，

In fact it’s such a great value proposition that we actually encourage Google Analytics users to run Urchin along side Google Analytics.事实上，它的这样一个伟大的价值主张，我们其实鼓励的Google分析用户运行的Urchin旁边的Google分析。 Why?为什么？ Because it gives you the flexibility of reprocessing your data when you wish (Google Analytics cannot) and the assurance of a local backup of your web visitor data (Google Analytics cannot).因为它使你的灵活性，核燃料您的资料时，你是否想（ Google的分析不能） ，并确保本地的备份您的网页的访问者数据（ Google的分析不能） 。 The following post explains more: http://www.advanced-web-metrics.com/blog/2007/10/16/what-is-urchin/以下邮政解释更多： http://www.advanced-web-metrics.com/blog/2007/10/16/what-is-urchin/

Over the coming weeks we will start posting on Urchin 6, so watch this space!在未来数周内我们将开始张贴在Urchin 6 ，所以观赏此空间！

Brian Clifton returns to his roots 布赖恩克利夫顿回报他的根

GA Experts would like to welcome back Brian.遗传算法的专家想欢迎回来布赖恩。 After 2 and a half years at Google heading up Analytics for EMEA, Brian has returned to Omega Digital Media (the company he founded in 1997) to take up the role as Senior Strategist.后2年半在Google的标题了分析，为EMEA地区，布赖恩又回到了Omega Digital Media的（该公司，他成立于1997年）采取行动的作用，作为高级战略家。 This is a massive step for Omega as Brian brings with him a vast knowledge of Google, having built the internal team for Google Analytics in Europe and worked with an impressive client list of some of the world’s most prominent brands.这是一个庞大的第一步，欧米茄作为布赖恩带来了他的渊博知识的Google ，建立了内部团队为Google分析在欧洲和工作令人印象深刻的客户名单，世界上一些最突出的品牌。 Together with his strategic thinking I am sure this will take GA Experts to the next level.连同他的战略思想，我相信，这将采取大会专家到下一级。

We would also like to congratulate Brian on the recent launch of his book “Advanced web metrics with Google Analytics “ , a must-read for all users of Google Analytics!我们还要祝贺布赖恩就最近推出他的著作“先进的网络数据与Google分析” ，必须阅读的为所有用户的Google分析！ I was lucky enough to review sections of the book and was excited to finally get my hands on a copy when it was released.我有幸审查章节这本书，并于兴奋，终于得到我的手就一份拷贝，当它被释放。 After reading other books on analytics it was refreshing to read a book that not only gives you a great introduction to analytics but takes you on a journey to the advanced use of Google Analytics.后读其他书籍，分析这是令人耳目一新的阅读一本书，不仅可让您一个伟大的介绍分析，但需要你对旅程的先进使用Google分析。

For those of you based in UK, Brian is having a launch party for the book on the evening of Thursday 24th April.对于那些你总部设在英国，布赖恩是有一个发射党为这本书就日晚星期四4月24日。 If you would like to attend, please email :如果您想参加，请发送电子邮件至：

Yahoo purchases IndexTools 雅虎购买indextools

It has been over two years since the Microsoft acquisition of DeepMetrix and still there has been no product launched.它已超过两年以来，微软收购deepmetrix和仍然存在，一直没有产品推出。 Not sure anything has gone wrong, all acquisitions have their difficulties when it comes to integration and Google-Urchin was no exception.不知道什么出错，所有的收购他们的困难，当谈到一体化和对Google的Urchin也不例外。 It does appear Microsoft have lost interest in this product which is evident from the lack of new features becoming available.但这似乎微软已失去了兴趣，在这方面的产品是显而易见的，由缺乏新的特点成为可用。

Now Yahoo has followed suit with the purchase of IndexTools - a respected feature rich product.现在，雅虎效法，与购买indextools -尊敬的功能丰富的产品。 This really is big news for the search marketing/web analytics industries as Yahoo (YahooTools?) has already stated its commitment to release the product for free .这实在是大新闻，为搜索营销/网络分析产业作为雅虎（ yahootools ？ ）已经承诺释放该产品是免费的 。

However, it will be interesting to see whether Yahoo take the acquisition as seriously as Google did with Urchin, or let it languish as Microsoft appear to be doing with their analytics offering.不过，这将是有趣的，看看是否雅虎采取收购，认真作为Google并使用Urchin ，或让它languish微软似乎做的事情，与他们的分析提供。

Visual Sciences (Formerly known as WebSideStory), a leading provider of real-time analytics applications is to be acquired by Omniture.视觉科学（以前称为WebSideStory的） ， 1的领先供应商的实时分析的应用是收购omniture 。

The acquisition is believed to be a stock and cash transaction valued at approximately $394 million.收购相信是股票和现金交易，价值约三万九千四百点○○万美元。

With Omniture acquiring Visual Sciences it will create a company capable of delivering leading products and services in the online optimisation market.与omniture获取视觉科学，它会创建一个公司有能力提供领先的产品和服务，在网上优化市场。

Visit the latest market snapshot - vendor timeline访问最新的市场快照-供应商的时间表

Analytics Index have come up with a great widget for iGoogle that allows you to see important KPI information from Google Analytics directly in iGoogle.分析指数想出了一个伟大的小装置，为的iGoogle ，让您可以看到重要的关键性愉悦指标的资料，来自Google的分析，直接的iGoogle 。

KPI’s included: 关键性愉悦指标的包括：

• New vs Returning Visitor ratio新的与旧的访客比例
• Average Visits per Visitor ratio平均访问量访客比例
• Length of Visit访问时长
• Goal Conversion rates目标的转换率

Analytics KPI gadget features: 分析关键性愉悦指标的小工具特点：

• Color-coded results to highlight trends彩色编码结果以突出的趋势
• View week on week and month on month data鉴于周对周和一个月就一个月的数据
• Access multiple Google Analytics profiles访问多项Google分析概况
• Calculated KPI that may not directly be available in Google Analytics计算关键性愉悦指标可能不会直接可在Google分析
• The gadget does not require login information, and no usernames or passwords are sent to an outside server.小工具并不需要的登录信息，并没有使用者名称或密码，发送到外部服务器。 When you are logged in to iGoogle, the browser can access those Google Analytics accounts that you have access to.当你登入到iGoogle ，浏览器可以访问那些Google的Analytics帐户您有权访问的。

Visit Analytics Index to add the Analytics KPI gadget to your iGoogle page.访问分析指数添加分析关键性愉悦指标的小工具，以您的iGoogle网页。

Do you use any other useful analytics add ons or gadgets??您有没有使用任何其他有用的分析附加功能或工具吗？ Please let us know.请让我们知道。

Looking for further information on what features the new version of Google Analytics has to offer?寻找进一步的资料哪些功能新版本的Google分析提供？ Adam Ostrow has posted a comprehensive list of features and tips.亚当ostrow发布了一份全面的功能列表和提示。

http://mashable.com/2007/05/09/27-google-analytics-features/ http://mashable.com/2007/05/09/27-google-analytics-features/

Google Analytics yesterday unveiled the new version of its free web analytics service, introducing a fantastic new user interface with some impressive new features. Google的分析昨天公布了新版本的免费网站分析服务，引进全新的用户界面，与一些令人印象深刻的新功能。

• Customisable Dashboard可定制的仪表板
• Site Overlay enhancements网站覆盖增强
• Geo Targeting enhancements地理定位增强
• Email Reporting电子邮件报告
• Pdf Extracts PDF格式提取物
• Improved Advanced Visitor Segmentation改善进阶的访客区隔
• New Help Resource新的帮助资源

Being a Google Partner, we had the privilege of being a beta tester, running the new version against our websites for several months and providing direct feedback.作为一个Google合作伙伴，我们有幸作为一个测试版测试，运行新版本对我们的网站数个月，提供直接的反馈。

After the initial discovery period, exploring the new interface and playing with the new features, you soon realise how effective the enhancements will be to both users and businesses.经过初期的发现时期，探索新的界面和玩弄的新功能，您如何尽快实现有效的增强将是双方用户和企业。

The new User Interface has simplified navigation which means accessing your data couldn’t be easier, with data only a few mouse clicks away, it stops users having to dig deep.新的用户界面简化了导航这意味着访问您的数据就会方便得多，与数据，只有少数的鼠标点击以外，它停止使用者不必深挖。 The ability to customise your dashboard means the user interface gives you added personalisation with the addition of great usability.能力，以量身订做您的控制台是指用户界面，让您补充说：个性化加上伟大的可用性。

The feature list is great, we have picked out some of the key features we found when testing the beta version:该功能列表是伟大，我们已经挑选出的一些主要特征，我们发现，当测试Beta版本：

Site Overlay - This feature has been updated and vastly improved for dynamic web site. 网站覆盖 -此功能已更新，大大改善为动态网站。

Geo Targeting - This feature has been updated from the previous version and now offers a clear presentation of geographic data using new heat maps. 地理定位 -此功能已经更新，从以前的版本，现在提供了一个清晰的演示的地理数据，以新的热图。

Email Reporting - Great new feature providing the ability to email reports ad-hoc or scheduled. 电子邮件报告 -伟大的新功能，提供的能力，电子邮件报告特设或如期进行。

Pdf Extracts - A new addition to the extract formats, the pdf extracts are a great way of presenting data within any organisation and reduce time spent using other reporting tools. PDF格式提取物 -一种新的除提取格式， P DF格式提取物是一个伟大的方式呈现数据，任何机构和减少花费的时间用其他的报告工具。

Visitor Segmentation - For the larger sites that have huge volumes of data, the improved performance times will make reporting more time efficient. 访客区隔 -为较大的网站有海量的数据，表现有所改善，时代将作出的报告有更多的时间效率。

Help Resource - Contextual help and the conversion university, offering tips and helpful information against every report. 帮助资源 -内容相关的说明和转换大学，提供的提示和帮助信息，对每一份报告。

Our comprehensive 2 day training package has been completely overhauled and we are now taking UK bookings for the course.我国的综合二天一揽子培训计划已彻底和我们现正英国预订的过程中。

The new training content includes all of the above plus much more with the main emphasis focusing on using the new interface and features.新的培训内容包括所有上述加上有更多的重点主要侧重于使用新的界面和功能。

For further information, please visit the training page.如需进一步资料，请访问培训网页。

US analytics company SageMetrics has been acquired by BlueFreeway, a leading global provider of digital and interactive marketing services.美国分析公司sagemetrics已收购bluefreeway ，一家全球领先的数码和互动营销服务。

BlueFreeway will make an initial payment of $1.25m USD with additional performance based payments being earned over a three year period, 2008, 2009 and 2010. bluefreeway将作出初步美元的付款一点二五米美元的附加性能基础的支付正在赚取超过三年期间，到2008年， 2009年和2010年。

SageMetrics, founded in 1997 and based in Los Angeles, California has a high profile client list including BBC, Virgin, Nintendo, Phillips Electronics, United Media and L’Oreal. sagemetrics ，始建于1997年，总部设在加州的洛杉矶有一个高姿态的客户名单，包括英国广播公司，维尔京，任天堂，飞利浦电子，美国媒体和欧莱雅。

Visit the latest market snapshot - vendor timeline访问最新的市场快照-供应商的时间表

Hitwise, the company which helps clients monitor the performance of their websites, providing daily insight on how 25 million people interact with over 900,000 websites has been acquired by Experian for $240 million. hitwise ，该公司帮助客户监察的表现，他们的网站，提供每日有识之士就如何2500万人的互动与超过90.0万的网站已获得的experian为2.4亿美元。

Experian provide analytical and information services to businesses and consumers to help manage the risk and rewards of commercial and financial decisions. experian提供分析和信息服务的企业和消费者，以帮助管理风险和报酬的商业和金融的决定。

The four principal activities of Experian are:四个主要的活动experian是：

Credit Services信贷服务
Decision Analytics决策分析
Marketing Solutions营销解决方案
Interactive互动

Looks like an Intersting acquisition!看起来像一个有趣的收购！

Visit the latest market snapshot - vendor timeline访问最新的市场快照-供应商的时间表

We came across the following web site yesterday - ico.gov.uk我们遇到下列网站昨天-i co.gov.uk

This ICO is the Information Commissioner’s Office - the UK’s independent authority set up to “promote access to official information and to protect personal information by promoting good practice, ruling on eligible complaints, providing information to individuals and organisations, and taking appropriate action when the law is broken.”保险公司条例，这是信息专员办事处的-英国的独立机构，成立“促进获得官方资料和个人信息保护，促进良好做法，执政党对符合资格的投诉，提供信息的个人和组织，并采取适当的行动时，法律是打破了“ 。

Essentially in the UK they enforce the Data Protection Act, the Freedom of Information Act, the Privacy and Electronic Communications Regulations and the Environmental Information Regulations.基本上，在英国，他们执行数据保护法，资讯自由法，隐私和电子通信的规则和环境信息的法规。

It is great to see such an endoresement for the GA product.这是伟大的看到这样的一endoresement为遗传算法的产品。 We have often had discussions with potential clients that have been wary of wanting to share their web site data with Google.我们经常讨论了与潜在客户已存有戒心想分享他们的网站上的数据与Google合作。 Hopefully this will re-assure them.希望这将重新向他们保证。

Quick post:快速职位：

Avinash is to join the web analytics team: http://www.brianjclifton.com/blog/2007/03/07/avinash-kaushik-joins-google/ avinash是加入网络分析团队： http://www.brianjclifton.com/blog/2007/03/07/avinash-kaushik-joins-google/

Most people in the industry know of Avinash - he is one of the industry’s major proponents of web analytics with his excellent vendor agnostic blog Occam’s Razor , and his humerous and inciteful presentations at places such as eMetrics - he is also writing a book!大多数人都在业界知道avinash -他是一个该行业的主要倡议者，网站分析与他的优秀供应商不可知论博客o ccam的剃须刀，和他的幽默和i nciteful介绍，在地方，例如e metrics-他还写下了书！

Just noticed that Brian Clifton, Head of Web Analytics for EMEA at Google, has started a new blog:刚才看到布赖恩克利夫顿，主管的网站分析，为EMEA地区在Google ，已开始了一个新的博客：
www.advanced-web-metrics.com/ www.advanced-web-metrics.com/

Very interestingly it looks there is a GA book on its way and it appears the blog is setup to support that.非常有趣的，看来是有遗传算法的书，其方式和看来，博客是安装支持。 Not much content on there yet, Brian?没有太多的内容有，但布赖恩？