Google Analytics book and Whitepapers

• Advanced Web Metrics with Google Analytics (Wiley 2008)
  by Brian Clifton
  Amazon says: "Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. "
  
  The author says: "The content covers the whole spectrum of web analytics using Google Analytics - from initial measurement planning considerations, to GA best practice implementation, advanced configuration, hacks (workarounds), KPIs and real world usage, including analyst tasks such as identifying poor performing pages and funnel optimisation."
  Read the author's launch post.
  
  ISBN-13: 978-0470253120
  
  

Free Whitepapers (PDF)

Our in-house whitepapers discuss in detail matters such as different data collection methodologies used in web analytics (logfiles v pagetags), the use of 1st v 3rd party cookies, plus the wider relevance of Search Engine Marketing, both SEO and paid advertising, in relation to web analytics.


• Web Analytics Accuracy (updated, February 2008)
• Web Analytics Data Sources (updated November 2007)
• How Search Engine Optimisation (SEO) Works (updated September 2007)



Other books (all links go to Amazon)