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Google Analytics book and Whitepapers
The GA Experts Team is led by Brian Clifton (PhD), former Head of Web Analytics EMEA, Google. Brian is also the author of the best selling book Advanced Web Metrics with Google Analytics and regular writer on his blog: Measuring Susscess.
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Advanced Web Metrics with Google Analytics (Wiley 2010)
by Brian Clifton
Amazon:
The content covers the whole spectrum of web analytics using Google Analytics - from initial planning & strategy considerations, to GA best practice implementation, advanced configuration, hacks (workarounds), KPIs and real world usage, including analyst tasks such as identifying poor performing pages and funnel optimisation.
ISBN: 978-0470562314
The second edition (2010), is used by students and professionals world-wide.
Free Whitepapers (PDF) - Written in-house by Brian Clifton
- Understanding Web Analytics Accuracy (updated, April 2010)
- Tracking offline marketing - coming soon
Other recommending reading (all links go to Amazon)
