Google Analytics is free, so what's next?

Google provides a great web analytics platform that is free to use. If you are happy with self help, then there are many DIY online resources available for for you to choose from. There is also a comprehensive book (5 star Amazon reviewed) aimed at marketers and webmasters entitled Advanced Web Metrics with Google Analytics by Brian Clifton.

However, the more complex a website becomes the more help required in deploying a web metrics platform across your organisation. We work in 3 key areas that we help you acheive in order to have an e-metrics platform that can be used for driving business decisions:

1. Best practice installation
   - ensuring you have good clean data coming in including: e-commerce transactions, fill-in forms, Flash events, file downloads, x-domain tracking, third party payment gateways, outbound link tracking etc. (see our professional services)
2. Best practise configuration
   - defined goals, funnels, KPIs, filters and visitor segmentation (see our professional services)

3. Metrics understanding
   - Google Analytics training to transfer our knowledge so that you can grow your business

Essentially, our team has the expertise and experience to ensure you use all the powerful features of Google Analytics. Whether you are a "pure-play" website or have bricks and mortar stores across Europe, we specialise in enterprise implementations, from the planning phase through to analysis, interpretation and integration of web visitor data with other parts of your business such as marketing - both on and offline.