Google Analytics Help Resources

If our professional services are not required, Google itself provides the largest free information resource on web analytics. There are also numerous self help groups, forums and enthusiasts and that you can share thoughts with:

• Google Analytics Help Centre - An online searchable manual and reference guide
• Conversion University - structured learning with the new GA iQ test
  
  • YouTube channel for Conversion University
• Official Google Blog - Google Analytics News blog where you can find latest product updates...
• Google Groups - Analytics Help

Google Analytics book

Advanced Web Metrics with Google Analytics is a comprehensive A-to-Z book with accompanying blog site on best practice techniques using Google Analytics. The target audience is:

"essentially anyone with an interest in making their web site successful. Its about measuring for success (the title of the first section) and applies best practice techniques on how to do so using Google Analytics."

- excerpt taken from the author, Brian Clifton

Published in 2008, you can purchase Advanced Web Metrics with Google Analytics from Amazon (or download the ebook from Wiley).