A common myth is that Google Analytics is a free product because it only supplies basic reports. Nothing could be further from the truth. Google Analytics is now a very mature and sophisitcated tool with industry leading features such as animated motion charts, advanced segmentation, custom reporting capabilities and multi-conversion funnels, to name a few. However, you won't harness that power with a default out of the box install.

At the enterprise level, Google Analytics requires time and resources dedicated to it. Its still very easy to get data in - just copy and paste the JavaScript tracking code to all of your pages and you will start to see report data within 24 hours. But then garbage in = garbage out.

If you wish to go beyond the basics of counting visits, there is a lot more to it than just collecting data - and this is where our Professional Services come in...

We help you:

• Plan your web metrics strategy across your organisation
• Structure data - so you are not looking for a single needle in a giant haystack
• Customise and implement - for a best practice setup
• Define success - build your KPIs and monetised goals
• Educate teams so they use GA efficiently and effectively
• Provide insights - analysis, build the hypothesis and test in order to drive improvement

All managed by experienced practitioners and analytics experts.