Our Bespoke courses for Google Analytics training are specifically designed for organisations that wish to train their marketing and web teams in all aspects of Google Analytics. Using your own data, the training sessions are tailored to your needs, with the exact syllabus determined by your staff's existing knowledge and business requirements.

Please note, this is not classroom training. We walk you through your data and your reports at the level and pace that is correct for your team. The result is that you receive "consultative training" that is highly relevant to your business. Because of this, groups are limited to a maximum of 8 people.

Are courses last for one day (9:30 - 16:30) though we can also provide a half day intro workshop for teams where web analytics is not a major job function.

Typical Ciriculum:

End-User Training Course - aimed at Marketers, PR departments and Content Creators focusing on the user interface, finding data and interpreting the results

• How Google Analytics Works - high level overview
• Key Google Analytics Reports
• Dashboards
• Where are my visitors coming from? Which referrers, campaigns, emails
• What are they doing on the site? What are the key touch points?
• What products are they buying and from which referrers?
• Using the Results
• Understanding Goals & Funnel Paths
• Using Filters & Profiles
• Establishing Max. CPCs
• Other Useful Data (web design parameters, geo location, etc.)
• Report Manipulation
• Ad Hoc Filtering
• Date Management & Comparison
• Cross-Segmentation
• Reporting Practical - hands on session
• Track All Your Campaigns
• Track Paid Advertising - ppc, banners
• Track Email Marketing
• Track Offline Marketing

All sessions include practical, hands-on training where appropriate and a copy of the book Advanced Web Metrics with Google Analytics by the former Head of Web Analytics for Google EMEA, Brian Clifton. Post training (usually within 14 days), there is a 1 hour conference call to review any follow up questions.