Why Google Analytics...?

In our opinion, Google Analytics is the most intuitive and easy to use web analytics tool on the market today. Its straight-forward user-interface, increases discoverability and accessibility of data - allowing you to quickly get to the information you need to see. Its about "data democratisation", which empowers your team to turn data into actionable information. In fact the user-interface was quite radical when launched in 2007...

Of course, collecting data is the easy step. Planning a data structure that will provide end-users with insight, requires strategic help and experienced hands. This is where we come in.

Key features of Google Analytics:

Other cool features:

  • Motion Charts - animated data in 5 dimensions...!
  • Intelligence - automatic and custom alerts
  • Custom Reporting - build your own reports
  • Mobile reporting - tracks moble visitor and mobile apps usage
  • Custom Variables - define and group pages, label visits and visitors
    (Omniture charges thousands for this!)

Google Analytics is a free outsourced service from Google - world class intuitive reporting, but with no IT overheads to worry about. You have the comfort of knowing that all hardware, bandwidth, maintenance, backups and update requirements are taken care of for you, by the world's most powerful and advanced network - Google. If you want more control over your IT/data, consider Urchin.

Google Analytics Geo Targeting

Intuitive User Interface

Focusing on being Data and not Menu driven, Google Analytics offers a user-friendly Interface that intuitively provides options, information and customisation.

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Google Analytics Site Overlay

Site Overlay

Intuitively browse your website with Google Analytics metrics overlaid directly on your links. Immediately see the popularity and effectiveness of each link on every page of your site. These powerful and graphic reports display the effectiveness of your site design in a visual method that is instantly understandable.

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Google Analytics Geo Targeting


Discover at a glance where your best customers are located - drill down through 4 levels of geography to city level. Find out your visitors connection speed and which markets are the most lucrative. Compare conversion metrics and visitor value for just about any geographic location.

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Google Analytics Email Reporting

Scheduled Email Exporting

Schedule and automatically send recurring email using Google Analytics. Schedule reports to be emailed to various recipients within your business, with multple formats available it means accessing your data couldn't be easier.

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Google Analytics Visitor Segmentation

Improved Advanced Visitor Segmentation

Define your own custom segments or dive into over thirteen pre-defined segments such as geographic location and new vs. returning visitors. Compare visitor behaviour, conversion metrics, and trends for individuals or groups of visitors.

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Google Analytics Funnel Visualisation

Funnel Visualization

Eliminate bottlenecks in your checkout and conversion processes in order to reduce abandonment. Use Google Analytics' custom configured funnels to pinpoint where visitors leave your funnels and find out where they go.

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Google Analytics Ecommerce Reporting

eCommerce Reporting

Even without an eCommerce website, you can monetise your website goals allowing for advanced website analysis. An eCommerce transaction is an obvious goal, but also pdf downloads, registration, brochure requests or viewing a specific page can be considered goals. See at a glance the value of your website, then drill down to per product (or per goal) details.

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Google Analytics Trend Reporting

Trend Reporting

Compare metrics across months, days, weeks, or any two arbitrary date ranges. Google Analytics shows you whether you are "up" or "down" for each metric.

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