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Official Google Analytics and Urchin Authorised Consultants
Google Analytics Training
End-user training designed for marketing and web teams as one-to-one consultative training to provide confidence and know how.
Professional Services
Strategic deployment planning, implementation support, analysis & interpretation, site optimisation services.
Urchin Software
Urchin Software Authorised Consultants. Download a trial demo of the server-side analytics program. Purchase with dedicated support.
Google Analytics
World class intuitive reporting with minimal IT overhead to worry about.
Sample features include:
- Detailed SEM reports
- Powerful AdWords Integration
- Event Tracking (Flash etc.)
- Internal Site Search analysis
- Geo-location reporting
- Funnel Analysis (path analysis)
- E-Commerce drill down
Urchin From Google
Urchin software can be purchased and run on your local Unix or Windows server.
The software processes standard logfiles or more commonly "cookie augmented" logfiles (HYBRID technique) to produce visitor reports similar to those found in Google Analytics.
- Retain your own visitor data
- Reprocess data at will
- Reports produced as you wish
- Command line scripting capabilities
Google Analytics or urchin From Google?
Key considerations:
- Urchin has a cost both in terms of a license purchase and in IT overhead, GA is free
- Urchin processes logfile data, GA uses page tags only
- Urchin is run locally on your server, GA is remotely hosted by Google
- Urchin has Bandwidth reports, Error page/Status Code reports and Visitor history report, Google Analytics does not
- GA has new internal site search reports and event tracking (beta), Urchin does not
- GA has faster and tighter integration with AdWords, Urchin requires a manual import
Need help deciding? Call us on +44 (0)845 123 3898