Professional Services

All of the below processes are important to building a successful e-metrics platform within your organisation and GA-Experts is here to guide you through the steps. Whether you use Google Analytics or Urchin, web analytics will improve your bottom line, can help you motivate/reward staff and provide a benchmark for testing new initiatives.

Strategy & Planning

For a large organisation, knowing what to measure and how to measure it can actually be a complicated task. With our experience, we help you access your needs and capabilities in order to build an effective (cost efficient) action plan, manage expectations and costs and even ensure you have the right tools for the job.

Training

Metrics understanding is key to being able to move from "eye glazing" data to actionable information. With our knowledge transfer program we bring you up to speed with installation, configuration, terminology and usage. This provides you with the knowledge to manage your data and make informed decisions as to where your web strategy goes next. Our aim is for you to drive the decision making process from within your organisation.

Our Bespoke Google Analytics training program is specifically designed for organisations that wish to train their marketing and web teams in all aspects of Google Analytics - using your own data. Training sessions are tailored to your needs, with the exact syllabus determined by your staff's existing knowledge and business requirements.

Best Practice Implementation

With training in place, you are then in a position to guide us with your Google Analytics implementation. We provide a Site Tracking Assessment Document (STAD) which is your blue print/manaual for a best practice install. The result is good, clean web visitor data that you can rely on. Finally, we audit your setup to verify your metrics and configure goals and funnels.

Key areas included:

• Site audit to check all pages for the correct GATC
• Ensure data is clean and filtered correctly
• Track download files (PDF, EXE, XLS, DOC, PPT etc)
• Track all campaigns (Adwords, YSM, adCenter, banners etc.)
• Import Adwords cost data (single or multiple accounts)
• Track links within digital collateral
• Track tranasctions, e-commerce revenue and product details (if applicable)
• Track email marketing
• Track outbound links
• Track Error pages and flagged to the design team
• Segment visitors based on type e.g. purchasers, subscribers, downloaders, contacters etc.

Analysis & Interpretation

Our analysis and interpretation gets the most out of your data. We compliment your team, helping provide answers to the the often asked question of "so what?" or "what do we do about it?"

Our expertise is in understanding your data at the visitor level. This allows you to make informed, data driven decisions for your online strategy. For example, turning raw numbers into actionable data will establish where exactly your traffic comes from, which marketing initiatives (online or offline) work, and which search engines and keywords provide the best conversions. Other areas include: what mediums (pay-per-click, SEO, email, banners, affiliates etc) give the best ROI, what opportunities are being missed, can your website cope with demand, is your checkout process turning customers away, which visitor segments are good for business, what is the level of 'noise' that should be ignored or filtered out?

Optimisation

We work with major brands to improve the visitor experience, build better engagement and ultimately improve conversion rates/lead generation. Client details are kept confidential, though our average increase in ROI currently stands at 321%.