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Professional Services
Our proven approach is to transform "meaningless data" from your website into actionable information and business intelligence - and then recommend how to improve it. Which means change. That is, making changes to your website (or how you attract visitors to it) in order to improve results.
Our work covers 3 key areas:Metrics Implementation
Analysis & Optimisation
Knowledge Transfer
Metrics Implementation
Products:
- Strategy & Planning - knowing what to measure and how to measure it
- Installation Instruction - guiding you through a best practice setup
- HealthCheck Audit - for new and existing accounts
- GA Backup - peace of mind "insurance"
In order to improve, you must have confidence in what the data is telling you. Having solid, reliable metrics to build a hypothesis on is therefore a critical step. We help you deploy best practice implementations of Google Analytics, Urchin, Website Optimiser (A/B and multivariate testing) and Kampyle (qualitative feedback surveys) so that you understand your web site's performance.
Analysis & Optimisation
Products:
- Out sourced analysis - we provide all the analysis and insights for you
- Insourced analysis - we support your existing teams with our value-added experience
With our experience, we provide insights for your organisation - interpreting data, understanding visitor acquisition and their resulting intent, then optimising these for improved performance, value and retention. Our analysis can reveal poor performing pages and expose opportunites for you. For example, we often see increases in conversions (sales or lead generation) of 100-400% where the "funnel" process has been optimised.
Although technical experts in Google products, we approach website improvement from a non-technical, user experience view point. We are also broad minded enough to recognise that Google is not the only way and other tools may be recommended to compliment the data..
Knowledge Transfer Training
Products:
- Half day workshops - familiarisation jumpstart training
- Full-day and ongoing education - helping you build your team's knowledge
Metrics understanding is key to being able to move from "eye glazing" data to actionable information. With our knowledge transfer program we bring you up to speed with installation, configuration, terminology and usage. This provides you with the knowledge to manage your data and make informed decisions as to where your web strategy goes next. Our aim is for you to drive the decision making process from within your organisation.
Our bespoke Google Analytics training program is specifically designed for organisations that wish to train their marketing and web teams in all aspects of Google Analytics - using your own data. Training sessions are tailored to your needs, with the exact syllabus determined by your team's existing knowledge and business requirements.
Of course you could also read the book! At 500 pages, that should be enough to realise that pasting a few lines of JavaScript code on your pages is only the beginning of a process that can significantly impact your business...
