Professional Services

Our unique approach provides a complete solution for measuring and optimising your web site for conversion. The two phase, 4 step process is summarised below. Phase One (steps 1 and 2), ensures you have a best practice Google Analytics implementation and that your marketing teams are up to speed on how to use the Google Analytics reports. In Phase Two (steps 3 and 4), we take your understanding to the next level by helping you turn raw data into actionable information - thus driving quantifiable improvement.

Step 1: Training

Metrics understanding is key to being able to move from "eye glazing" data to actionable information. With our knowledge transfer program we bring you up to speed with installation, configuration, terminology and usage. This provides you with the knowledge to manage your data and make informed decisions as to where your web strategy goes next. Our aim is for you to drive the decision making process from within your organisation.

Our Bespoke Google Analytics training program is specifically designed for organisations that wish to train their marketing and web teams in all aspects of Google Analytics - using your own data. Training sessions are tailored to your needs, with the exact syllabus determined by your staff's existing knowledge and business requirements.

Step 2: Best Practice implementation

With training in place, you are then in a position to guide us with your Google Analytics implementation. We provide a Site Tracking Assessment Document (STAD) which is your blue print/manaual for a best practice install. The result is good, clean web visitor data that you can rely on. Finally, we audit your setup to verify your metrics and configure goals and funnels.

Key areas included:

• Site scan all pages to check for the correct GATC
• Ensure data is clean and filtered correctly
• Ensure download files are tracked (PDF, EXE, XLS, DOC, PPT etc)
• Ensure all paid marketing campaigns are tracked (Adwords, YSM, adCenter, banners etc.)
• Ensure Adwords cost data is imported correctly
• Ensure links within digital collateral are being tracked
• Ensure tranasctions are being tracked (if applicable)
• Ensure email marketing campaigns are tracked
• Ensure outbound links are tracked
• Ensure Error pages are tracked and flagged to the design team

Step 3: Analysis & Interpretation - getting the most out of your data

With the ever changing face of the web, visitor behaviour is continuously evolving. Our analysis and interpretation can be used to compliment your team, helping provide answers to the the often asked question of "so what?" or "what do we do about it?"

Our expertise is in understanding your data at the visitor level. This allows you to make informed, data driven decisions for your online strategy. For example, turning raw numbers into actionable data will establish where exactly your traffic comes from, which marketing initiatives (online or offline) work, and which search engines and keywords provide the best conversions. Other areas include: what mediums (pay-per-click, SEO, email, banners, affiliates etc) give the best ROI, what opportunities are being missed, can your website cope with demand, is your checkout process turning customers away, which visitor segments are good for business, what is the level of 'noise' that should be ignored or filtered out?

Step 4: Optimisation

With accurate data coming in (Step 2) and a good understanding of visitor behaviour (Step 3), optimising your web site and marketing campaigns for maximum ROI is the next step. We work with major brands to improve the visitor experience, build better engagement and ultimately improve conversion rates/lead generation. Client details are kept confidential, though our average increase in ROI currently stands at 321%.

All of the above processes are important to building a successful e-metrics platform within your organisation and GA-Experts is here to guide you through the steps. Over time, web analytics will improve your bottom line, can help you motivate/reward staff and provide a benchmark for testing new initiatives.