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- What is Urchin 6
What is Urchin 6...?
Combine the power of Urchin 6 with our expertise to get the most out of your business...
Urchin, though similar to Google Analytics, is a software developed by Google for tracking online marketing activities, and measuring traffic and user interactions on websites. Unlike Google Analytics, Urchin utilizes server logs as its primary source of data and must therefore be installed and managed locally by the website manager.
The usage of server logs offers several key advantages over Google Analytics, for instance the ability to reprocess log files. Read more about advantages of Urchin below.
Looking to upgrade from Urchin 5? Forward your current license key via email and we'll get right back to you with a quote.
Who is it for?
Google Urchin is the preferred choice by many organizations worldwide seeking a powerful, robust, and low cost alternative for tracking online activities. By using log files, data collected by Urchin can be stored and managed in-house which gives organizations maximum control over their data. Bear in mind however, that this requires additional IT infrastructure and technical support.
Main Features of Urchin 6
Site Overlay
Visual representations of customer click paths, conversion metrics and more for all your links, just by browsing your site.
Advanced Visitor Segmentation
New vs. returning visitors -- who
converts better? Urchin analyzes
visitor behavior on the basis of
everything from language
to geographic location.
Geo-targeting
Find out where in
the world your visitors come from,
and which markets haven't
heard your message.
Funnel Optimization
Eliminate
conversion bottlenecks, and
reduce the number of prospects
who drift away unconverted.
Complete Conversion Metrics
See your ROI, revenue per click,
average visitor value and more.
Visitor History Drilldown
Get down
to the click-paths of individual
visitors and see what traits your
best customers have in common.
Urchin vs. Google Analytics
For most use-cases, we recommend Google Analytics. It's simpler to configure, has the latest interface enhancements and is free. But there are several compelling scenarios where Urchin is perhaps a better choice:
- Intranet or firewall-protected content with no connection to the internet
- Government & Education institutions often forbid any offsite data transfer
- Data re-processing and historical log processing - Urchin 6 can analyse years worth of server logfiles and you can reprocess when you wish.
- Anonymous tracking of individual visitors and their paths
Read more about Google Analytics v Urchin from Brian Clifton's blog. There is also a compelling case for using both products together in tandem.
Companies using Urchin software:
BBC.com, British Telecom, The UK Patent Office, Southampton University, Fujitsu UK, Guardian Media Group, Harvey Nichols, Lloyds Insurance, Royal Albert Hall, Robert Gordon University, United Nations, University of Oxford, Vodafone, Wellcome Trust...
