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About Urchin 6 software
The long awaited launch of Urchin 6 software was announced by Google on April 16th 2008. Urchin uses server logfiles as its primary data source. For certain applications, this is still the best way to go, and now Urchin's reporting interface has been updated to deliver the marketing-oriented reports you need in addition to the IT-type reports that have always been an Urchin strength.
Why Use Urchin vs. Google Analytics?
Good question. For most use-cases, we recommend Google Analytics - it's simpler to configure, has the latest interface enhancements, and is, of course, free. But there are several compelling scenarios where Urchin is perhaps a better choice. For example:
- Intranet or firewall-protected content with no connection to the internet
- Government & Education institutions often forbid any offsite data transfer
- Data re-processing and historical log processing - Urchin 6 can analyse years worth of server logfiles and you can reprocess when you wish.
Read more about Google Analytics v Urchin from Brian Clifton's blog. There is also a compelling case for using both products together in tandem.
Sample Urchin 6 features:
Site Overlay
Visual representations of customer click paths, conversion metrics and more for all your links, just by browsing your site.
Advanced Visitor Segmentation
New vs. returning visitors -- who
converts better? Urchin analyzes
visitor behavior on the basis of
everything from language
to geographic location.
Geo-targeting
Find out where in
the world your visitors come from,
and which markets haven't
heard your message.
Funnel Optimization
Eliminate
conversion bottlenecks, and
reduce the number of prospects
who drift away unconverted.
Complete Conversion Metrics
See your ROI, revenue per click,
average visitor value and more.
Visitor History Drilldown
Get down
to the click-paths of individual
visitors and see what traits your
best customers have in common.
Keyword Analysis
Compare conversion metrics for each
keyword that sends traffic from
Google,Yahoo!, MSN, and any other
source. Urchin even suggests
keywords you are not currently
taking advantage of.
A/B Testing
Test the effectiveness
of two versions of the same email
newsletter, banner ad, or other
creative.
Website Optimization
Optimize
your website for the right browser
and software platforms, track search
behavior, and evaluate content
interactions on your site.
E-commerce Analytics
Trace
transactions to campaigns and
keywords, get loyalty and latency
metrics, identify your revenue
sources, and dive into product
merchandising analytics.
Urchin Software from Google
Now only £1495 ($2995) for up to 1000
domains.